The Meaning Behind the Name

When I first started my SeneGence journey and Mackenna told me I needed to come up with my own business name, it was a big struggle for me. Picking the right name is so important! It needed to MEAN something but also be something that could expand as my brand expanded.  Much like when I came up with the name for Journeys Theatre Camps, this name just kind of came to me in a rush one day. I have this sparkly unicorn keychain on my backpack that says, "Leave a little glitter wherever you go." One day I looked at it, and I just knew that was it.

Leave a Little Sparkle

Even though I knew that was supposed to be the name of my business, it has taken me a long time to wrap my head around what that means. At first it was just an easy, fun, and recognizable phrase to market - things that glitter and sparkle. But I have been trying for months now to come up with the deeper meaning. Like if my business had a mission or purpose statement, what would it be? What does the phrase that the name comes from mean to me: "Leave a little sparkle wherever you go."'

So I started brainstorming and came up with a decent list:

  • Leave the world a better place than it was when you got here.
  • Spread love and happiness.
  • Glitter is impossible to clean up - be like glitter. Always leave some behind as a reminder.
  • Hidden jewels
  • Diamond in the rough
  • Or just diamonds...
  • That Smashmouth song All-Star and the line the says, "Not all that glitters is go-ooold. Only shooting starts break the mo-oooold!"
As you can see, my brainstorming quickly deteriorated in effectiveness. Now here I am, going back to my roots and writing my way to the answer as I have done for many school papers and complicated emotional queries. Here goes nothing!

Our mission at Leave a Little Sparkle is to encourage and inspire women to actively engage in both their internal world and the world around them by providing opportunities for personal development and building a supportive community of women dedicated to leaving the world a better place than it was when we got here. It is our hope to help women discover the hidden jewels of talent buried inside themselves so they can bring them to the light where everyone can see them sparkle!

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